The Online Marketing Blog

Importance of Search Engine Optimisation Services

by SEVEN on June 2, 2013, no comments

SEO Services

Having hired a good SEO firm can do a great to help improve your website’s online visibility and drive targeted traffic towards your business. Increasing sales and revenue by taking advantage of Search Engine Optimisation strategies and practices can be a huge game changer for your business.

We’ll run through a few important benefits to consider when using SEO services and how these services can ultimately transform your website into a leading authority figure. As many of you’s know SEO is the process of increasing organic rankings within the search engine result pages (SERP). By doing so this will increase your websites online visibility by allowing for your customers to easily find your business and see what you have to offer. After the ranking process your SEO consultant will then have to devise a marketing funnel to properly guide your visitors through your website to eventually make the all important purchase. Failure to implement a sales funnel may lead to poor conversions and may potentially have purchasing customers slipping through the cracks. You should be consulting to your SEO company to properly devise up a proper sales funnel to ensure visitors are doing what your website is created to do, and that’s to makes purchases or make enquiries.

By hiring a good SEO firm your business can benefit from just some of the following things:

  • Increase website traffic
  • Build a strong base of loyal followers through social
  • Increase non-branded keywords traffic
  • Improve online brand presence
  • Improve local presence through local SEO
  • Increase website speed
  • Improve conversion rate with CRO

These are just some of the few benefits SEO can do for your business. If you’re confused about what kind of marketing budget to spend on SEO, we recommend you do a bit of research and find out who is most suited for your business. Some businesses may require a large firm spending big marketing dollars, whereas smaller businesses may need a dedicated consultant advising and providing fast and effective SEO services to bring about long-lasting results. Whatever the case may be, it is important you find a highly reputable and trusted firm to help you out with your online marketing.

It is always important to beware of guarantees and promises which you suspect to be false. Always do your research and read reviews online or get references to double check their past history and track-record. If you’re spending huge dollars then the small effort to research your potential SEO company is surely worth it.

Find out what Google has to say about SEO and why you should consider it’s affect for your business.

Google Penguin 2.0 Combat Against Web Spam

by SEVEN on May 25, 2013, no comments

Google Penguin

Google Penguin 2.0 is Google’s algorithm update created to fight and penalise websites which contain signs of spam or unnatural link profiles. Google has long said that websites who engage in activity which oppose with their webmaster quality guidelines will be penalised through the demotion of web page rankings and possibly even full removal from their search engine result pages. Whilst most webmaster do engage in ethical activities, the web is a vast place and certainly contain many who wish to manipulate and exploit search engine algorithms.

Penguin 2.0 Penalisation Signals

Websites which were targeted by Penguin 2.0 are websites which show signs of just some of the following attributes: spammy incoming links, excessive amounts of low quality incoming links, excessive exact match anchor texts and anchor text cloaking.

Penguin Spam Report Tool

While the update certainly hasn’t affected all websites involved in manipulative activities, Google has mentioned that the update had affected a total of 2.3% of all English search queries. This 1% lower than the first initial Penguin update but is definitely a game changer for most industries across the web. Google have also officially announced that spammy website who were not affected by Penguin 2.0 can also be submitted through the Penguin Spam Report tool. The tool allows for webmasters to submit websites which are believed to be spammy or contain unnatural linking profiles.

Google Reconsideration Request

For those websites who have been hit by Penguin 2.0 and are contemplating how they are going to recover or get their penalisation lifted, there are certainly many options available. Doing a link analysis and removing certain links will be the first step in getting a reconsideration through to Google. SEO Sydney companies may also help in helping you recover from your penalisations and have you on your way back to top page rankings. Whatever the case may be, it’s important to document all your back links down into a single and organised Excel document and have all appropriate metrics included. Contact the webmasters where spammy backlinks are located and send them a friendly email requesting they take the link down. Most webmasters should happily help you with your request and have the link removed. Some webmasters may decline or may not even reply, don’t worry, simply have it jotted down in your Excel sheet that the webmaster did not reply and the appropriate actions have already been taken. As long as Google can see that you are attempting to rectify the situation they will most likely have your penalisation lifted.

For more information and details about Search Engine Optimisation and what you can do to raise your search engine rankings, visit